1. Customer testimonials help build trust

Simply having a customer testimonial section can be enough to earn the trust of your visitors. This is because, first and foremost, they are proof that you have customers and are therefore a legitimate business and not some sort of online scam. Secondly, testimonials are kind of like positive reviews from previous customers. The more testimonials you have, the more your visitors will assume that you must be a trustworthy company.


2. Customer testimonials work like referrals

People tend to trust other consumers over businesses, and for good reason. Few people will trust a business because they’ll assume that their end goal is just to get their money. Customer testimonials work like referrals, convincing your visitors that they can rely on your business.


3. They can explain the benefits of your products or services

Customer testimonials don’t just help to position your company in a positive and reputable light, they are also effective in explaining how beneficial your product or service can be. A good customer testimonial will include what the customer’s need was and how your product or service was the solution to that need.


For example, if you’re running a law firm, then in one testimonial, a customer might go into how they were injured in a car accident and needed legal assistance. They could then explain how by using your legal council, they were able to win their lawsuit and obtain a large settlement.


4. They can explain how your products or services work

A company’s products and services may not always be self-explanatory. In fact, some products and services can be used in multiple ways. Visitors to your website can glean information on how your products or services can work from your customer testimonials. This is because your customers are likely to explain how they used your products or services to meet their needs.


Take for example a product like a stain remover. Your customers can explain in their testimonials the different ways in which they were able to effectively use your stain remover, whether it was to remove a wine stain from their couch or to remove pet stains from their carpet. These are different examples of how the product can be used.


5. They can help you create an emotional connection

It’s a lot easier for visitors to connect with other customers than it is for them to connect with a CEO of a company. If they can relate to the customers in your testimonials, it will be easier for them to relate to your brand. Such an emotional connection can be a powerful tool when it comes to converting new customers. Be sure to use the names and pictures of the customers providing the testimonials to make it even easier for visitors to connect with them on an emotional level. 


The less you associate with some people, the more your life will improve.  Any time you tolerate mediocrity in others, it increases your mediocrity.
An important attribute in successful people is their impatience with negative thinking and negative acting people.  As you grow, your associates will change. Some of your friends will not want you to go on. They will want you
to stay where they are. Friends that don’t help you climb will want you to crawl. 
Your friends will stretch your vision or choke your dream. Those that don’t increase you will eventually decrease you.

Consider this:
Never receive counsel from unproductive people.
 Never discuss your problems with someone incapable of contributing to the solution, because those who
never succeed themselves are always first to tell you how. 

Not everyone has a right to speak into your life. 
You are certain to get the worst of the bargain when you exchange ideas with the wrong person.
Don’t follow anyone who’s not going anywhere.

With some people you spend an evening: with others you invest it. 
Be careful where you stop to inquire for directions along the road of life. 
Wise is the person who fortifies his life with the right friendships. 
If you run with wolves, you will learn how to howl. But, if you associate with eagles, you will learn how to soar to great heights.


6 Areas of Life Where Successful Leaders Practice Self-Discipline

1. Successful people master their moods.

They live by their commitments, not their emotions. People who do the right thing even when they don’t feel like it accomplish most of what gets done in the world!

“A man without self-control is as defenseless as a city with broken-down walls.” Proverbs 25:28 (TLB)

2. Successful people watch their words.

They put their minds in gear before opening their mouths.

“He who guards his lips guards his life.” Proverbs 13:3 (NIV)

3. Successful people restrain their reactions.

How much can you take before you lose your cool? Unfortunately, a lot of potential influence can be cut short by a short temper.

“If you are sensible, you will control your temper. When someone wrongs you, it is a great virtue to ignore it.” Proverbs 19:11 (GNT)

4. Successful people stick to their schedule.

If you don’t determine how you will spend your time, you can be sure that others will decide for you. When you lead a church that grows in size, you will inevitably be pulled in a multitude of directions. You’ll have to become a great steward of time to be successful in life.

“Live life, then, with a due sense of responsibility . . . Make the best use of your time.” Ephesians 5:15-16 (PHILLIPS)

5. Successful people manage their money.

They learn to live on less than what they make, and they invest the difference into savings and give to causes that matter. The value of a budget is that it tells your money where you want it to go rather than wondering where it went!

“The wise man saves for the future, but the foolish man spends whatever he gets.” Proverbs 21:20 (TLB)

6. Successful people maintain their health.

They form habits in their eating and activities that keep their energy level up and help them last through stressful seasons in good health. That way they can accomplish more and enjoy their achievements.

“Every one of you should learn to control his own body, keeping it pure and treating it with respect.” 1 Thessalonians 4:4 (PHILLIPS)

Where do you need to develop self-control?

The disciplines you establish today will determine your success tomorrow.

But it takes more than just willpower to produce lasting self-control. It takes a power greater than yourself.

The more you accept God’s control over your life, the more self-control he gives you!


Focus harnesses energy toward a desired goal.

Philosopher Bertrand Russell said, “To be able to concentrate for a considerable time is essential to difficult achievement.” The greater the difficulty of a problem, the more you will need to focus your energy to solve it.

Focus gives ideas time to develop.

John Maxwell asks a thought provoking question, “How much thought does it take to think a thought through?” It is a bad habit to choose a good idea that hasn’t been thought through. When we fail to focus on an idea long enough, we settle for something less than what it could be. The more focus you give to an idea the better it will become.

Focus brings clarity to the target.

Let me ask you a question; if you don’t know where the target is, how will you ever hit it? Concentrating on the target is very difficult when you are distracted. Focus makes it possible to seethe target, which is the first step to hitting the target. 

Focus will take you to the next level.

Author Harry A. Overstreet said, “The immature mind hops from one thing to another; the mature mind seeks to follow through.” To get to the next level, no matter what that level is, it requires follow through. And follow through requires focus.

There is an action plan that I refer to regularly that helps me develop and maintain focus. It’s what John Maxwell calls his Focused Thinking Action Plan:

1. Set aside dedicated thinking time. 

Unless you make room for focused thinking, it will not take place. You have to create it by blocking out time in your calendar, every day, for thinking. Do your best to schedule this time in your most productive time of day.

2. Create a place for focused thinking.

Now, it is very important that this place be only for you and only for thinking. This place needs to be a distraction free environment that is conducive to focused thinking – no phone, no television, no social media, and no people. Then spend your scheduled time in that place.

3. Identify your area of focus.

What are your dreams? What are your talents? What sense of calling do you have on your life? What decision is most important currently? When you spend some focused time thinking about these questions it will help you clarify your goals and identify your area of focus.

I want to encourage you—put the Focused Thinking Action Plan into practice. It will help you in every area of your leadership. Look at your calendar for next week. Find a free hour at a highly productive time of day and block it out. Go to your thinking place and eliminate distractions. Now identify a specific issue or opportunity that needs your attention and focus on it.

I believe Charles Dickens described a successful leader in his novel Dombey and Son, “He did each thing as if he did nothing else.” 

Always remember: no matter what your goals are, you need focus in order to achieve them.